Outcome_Run

Going digital
keeping up with today’s
marketing strategies

Transform your marketing strategy with digital campaigns

Going digital

Keeping up with today’s marketing strategies

Transform your marketing strategy with digital campaigns

Expanding your marketing from your home base to the cloud

Expanding your marketing from your home base to the cloud

Understanding digital marketing campaigns

In today’s technologically advanced world, digital marketing is no longer an afterthought. In the common analogy of the marketing funnel, digital campaigns play a crucial role, from generating awareness at the top of the funnel to sales conversion at its narrowest point. However, digital campaigns are fundamentally different than physical marketing campaigns; it’s not as simple as recording your in-person events and posting them online. Digital campaigns require higher levels of agility and cost optimization on a larger scale to successfully drive ROI.

Taking your digital campaign from insight and strategy to execution and analytics

Digital marketing is more than Google SEO and SEM. It starts with an in-depth understanding of users’ behaviors and interactions on each digital channel, including emails, social media, company websites, and other online communities. Ethosh’s expert team consists of digital marketing and industry domain experts who are eager to help you create a winning digital campaign strategy that surpasses your expectations. Ethosh’s deep expertise in marketing automation helps companies deliver quality strategies that maximize speed and optimize costs.

Digital content at scale

With the world at their fingertips, digital users are always hungry for new information and knowledge. It’s important to offer a variety of digital content, such as banner ads, teaser videos, in-depth interactive demonstrations, and knowledge-based blogs to move as many customers as possible through the marketing funnel. Ethosh’s Managed Content Service offers marketers a reliable, agile partner that can deliver such content at scale and at cost advantage. Ethosh’s strong capabilities in video content creation, interactive content development, and innovative solutions using virtual and augmented reality are the perfect tools for creating relevant, effective digital content.

Analytics

One of the strengths of digital marketing campaigns is the ability to measure effectiveness using a variety of sources. It is imperative that marketers analyze the data in a meaningful way to advance the digital campaign outcomes. Ethosh’s expertise in digital marketing combined with data analysis offer customers a playbook for continuous improvements in running digital campaigns.

Understanding digital marketing campaigns

In today’s technologically advanced world, digital marketing is no longer an afterthought. In the common analogy of the marketing funnel, digital campaigns play a crucial role, from generating awareness at the top of the funnel to sales conversion at its narrowest point. However, digital campaigns are fundamentally different than physical marketing campaigns; it’s not as simple as recording your in-person events and posting them online. Digital campaigns require higher levels of agility and cost optimization on a larger scale to successfully drive ROI.

Taking your digital campaign from insight and strategy to execution and analytics

Digital marketing is more than Google SEO and SEM. It starts with an in-depth understanding of users’ behaviors and interactions on each digital channel, including emails, social media, company websites, and other online communities. Ethosh’s expert team consists of digital marketing and industry domain experts who are eager to help you create a winning digital campaign strategy that surpasses your expectations. Ethosh’s deep expertise in marketing automation helps companies deliver quality strategies that maximize speed and optimize costs.

Digital content at scale

With the world at their fingertips, digital users are always hungry for new information and knowledge. It’s important to offer a variety of digital content, such as banner ads, teaser videos, in-depth interactive demonstrations, and knowledge-based blogs to move as many customers as possible through the marketing funnel. Ethosh’s Managed Content Service offers marketers a reliable, agile partner that can deliver such content at scale and at cost advantage. Ethosh’s strong capabilities in video content creation, interactive content development, and innovative solutions using virtual and augmented reality are the perfect tools for creating relevant, effective digital content.

Analytics

One of the strengths of digital marketing campaigns is the ability to measure effectiveness using a variety of sources. It is imperative that marketers analyze the data in a meaningful way to advance the digital campaign outcomes. Ethosh’s expertise in digital marketing combined with data analysis offer customers a playbook for continuous improvements in running digital campaigns.

Ethosh uses tools to organize every piece of your digital puzzle

Running digital marketing campaigns at scale requires a large, highly skilled team. From campaign planning, designing, and execution to post-campaign analytics, each piece of digital marketing is comprised of hundreds of small steps that require an army of resources to organize and complete. Ethosh makes use of plenty of modern marketing automation solutions, like Adobe Marketo, Hubspot, Eloqua, Salesforce Pardot, and more.

Marketing automation, from strategy to implementation and execution 

Ethosh offers a complete array of services, beginning with defining your specific marketing automation strategy. Next, they will comb through extensive resources to determine the correct formula for your needs. Finally, Ethosh will implement and execute the proposed digital marketing campaigns using automation, maximizing effectiveness and ROI without putting unnecessary strain on your marketing staff.

Recent case studies

Build confidence through interactive learning experiences
Ethosh -  
29 November 2021
Client: Major analytical and diagnostic lab equipment and services company Background: The client sells diagnostics assays which are used by pathologists to diagnose cancer ...
How HubSpot helped CancerIQ rapidly adapt and scale its business in ...
Ethosh -  
21 October 2021
CancerIQ needed to scale its business quickly but struggled to transfer critical knowledge from the founder to its sales team with separate sales and marketing systems. With Sales ...
VirtaMed streamlines its lead nurturing with HubSpot
Ethosh -  
20 October 2021
VirtaMed develops and produces some of the most realistic surgical simulators in the marketplace. These are high-end products, so it is vital that company can identify high-fit ...

Recent blog posts

How Mobile and Web are modifying the content game for marketers and ...
Ethosh -  
3 December 2021
With emerging technology and rise in hunger for instant information, Mobile and Web loaded with multiple opportunities makes it feasible to explore and consume content  Imagine ...
ARbasedproductmarketing_solutions VRbasedproducteduction_solutions
How immersive and interactive technologies bring a paradigm shift in ...
Ethosh -  
20 October 2021
AR and VR are improving the standard of patient experience, education, and communication and making the patient’s journey a smooth process using interactive technologies To ...
Salesenablement_outcomes
A beginner's guide to Digital Sales Enablement
Ethosh -  
14 October 2021
With the switch and adoption to digital sales enablement for the team, be sure to stand out in the competition. It's reeking of benefits of which cost-effective, timesaving, high ...